Apple’s innovative mixed-reality headset, the Apple Vision Pro, is venturing beyond its initial launch markets. Here’s a breakdown of the exciting news:
Availability Expands:
- Eight New Countries: Following its February 2024 launch, the Vision Pro is now available for pre-order in eight additional countries starting June 28th.
- Early Access for China, Japan, and Singapore: Notably, China, Japan, and Singapore are included in this first wave, despite a sub-$300 competitor gaining traction in China.
International Pricing:
- Minimal Price Variations: Pricing for the Vision Pro remains largely consistent globally, with minor adjustments for currency fluctuations and taxes.
- China Pricing: For example, in China, the 256GB version starts at 29,999 yuan ($4,135), the 512GB model costs 31,499 yuan ($4,342), and the 1TB option retails at 32,999 yuan ($4,549).
Additional Notes:
- Second Headset on the Horizon? With the international rollout, rumors swirl about a potential second Apple headset arriving in late 2025 or early 2026.
- Separate Optical Inserts: Like the US market, optional optical inserts for the Vision Pro are sold separately.
Looking Ahead:
Pre-orders for the Vision Pro begin on June 28th in Australia, Canada, France, Germany, and the UK, with sales starting on July 12th. This global expansion signifies Apple’s commitment to its mixed-reality vision, potentially paving the way for future advancements in this emerging technological landscape.
